Alumni Resource Book
Alumni Association   •   Truman State University    •   Kirksville, Missouri

TABLE OF CONTENTS

1. Introduction

2. Contacts

Chapter & Club
Alumni Board of Directors
University Contact Info

3. Chapter/Club Management

Purpose
Structure
General Administrative Info
Tips for Successful Chapters & Clubs
Working with Volunteers
Working with the University
Planning for Officer Succession
Honor Chapter Structure & Points System
Sample Alumni Survey

4. Membership

Benefits of Chapter Membership
How to Build Chapter Membership

 5. Communications

Chapter Communications
Chapter Email Accounts

Social Media Best Practices 

Sample Membership Letters
Miscellaneous Communications Samples

6. Event Planning

Organizing & Planning Events
Banquet Planning
Care Package Event
College Fair Program
Freshmen Send-Off
Golf Tournaments
Member-at-Large Events: Tailgate
Silent Auction
Other Event Suggestions
Listing of All 2011 Alumni Events

 7. Marketing Alumni Events

Guidelines for Submitting Event Info to the University
   ALUMNI EVENT SUBMISSION FORMS
    
-Online Event Form
     -Printer-friendly Event Form (PDF file)

8. Scholarships

Establishing a Foundation Scholarship
Current Chapter Scholarships & Criteria
Sample Scholarship Appeal Pieces
Sample Thank-You Note to Donor

 
 

Alumni Association
Truman State University
McClain Hall 205
100 E. Normal
Kirksville, Missouri 63501-4221
Telephone: (800) 452-6678 or (660) 785-4133

E-mail: alumni@truman.edu
Web Site: http://alumni.truman.edu


8. Scholarships: Establishing a Foundation Scholarship
 

Purpose:  Establishing a chapter scholarship promotes the interest and welfare of Truman students and provides an opportunity for alumni to support the University. 

 

There are two types of scholarships:  endowed and annual. 

ENDOWED SCHOLARSHIP: A new endowed scholarship accounts require a balance of at least $15,000 to be endowed and awarded.  The scholarship is awarded from the interest earned on the account, and the principal is protected indefinitely.  Endowed accounts can build over a number of years. 

 

ANNUAL SCHOLARSHIP: As an alternative to an endowed scholarship, a chapter can choose to create an annual scholarship.  Annual scholarships must be at least $1,000 and are funded each year.  A four-year commitment is recommended for this type of scholarship. 

 

STEP 1:  Contact the Office of Advancement to learn about the Foundation scholarship program and the potential for developing a scholarship in your area. 

 

STEP 2:  Determine whether to establish a committee to spearhead the scholarship effort.  In the beginning, this may be the chapter’s executive board.

 

STEP 3:  Determine the pool of alumni, parents and/or friends from whom you will request donations.  The Office of Advancement can help you find potential committee members and interested parties.  Generally chapter area alumni and parents are a good place to start. 

 

STEP 4:  Establish the criteria for the students who will receive the scholarship.  Some chapters create scholarships to benefit students from the area while other chapters benefit students interning in the area.  Other considerations include whether the scholarship will be need based, whether a student must have a minimum GPA, how the student will be chosen, and what other attributes will be taken into consideration. 

 

STEP 5:  Publicize your scholarship using all the avenues listed in the Publicity and Promotion section of this Resource Book.  If you are using event-based fundraising, see the appropriate section of this Resource Book and hold your first event.  These fundraising events will most likely become annual events and are often looked forward to by alumni. 

 

STEP 6:  Once a scholarship is awarded, make sure that the student recipients become connected to the chapter.  Invite them to chapter functions when possible, encourage them to contribute a piece to the chapter newsletter or membership letter describing what the scholarship meant to them, and have the chapter members sign a “good luck” card at an event and send it to them before finals.  Meanwhile, keep raising money.  The more money you put in the scholarship, the more money the University can award out to students.

 


 

Descriptions/Criteria: Alumni Chapter Scholarships

 

Chicago Alumni Chapter

This scholarship was established in 2005 by the Chicago Alumni Chapter and is currently in the initial phase of the endowment process.  The scholarship will benefit Chicago area students that meet the following criteria:

             A student entering his or her Junior or Senior year, and

             A student with high academic standing, and

             A student displaying strong leadership skills

 

Dallas Alumni Chapter

This scholarship was established in 2003 by the Dallas Alumni Chapter and is currently in the endowment process.  An annual scholarship has been awarded for the last few years.

             Student from Texas

             First preference for students from the counties of Dallas, Collin, Grayson, Tarrant, Denton, Parker, Ellis, Kaufman, Rockwall and Hunt

             Strong background in extracurricular activities

             Preference for incoming freshman, otherwise any Texas student may apply or re-apply if no freshman award is made

 

Iowa Alumni Chapter

This scholarship was established in 2006 by the Iowa Alumni Chapter and is currently in the endowment process.  The scholarship will benefit Iowa students that meet the following criteria:

             A student who graduated from an Iowa High School

             A student entering his or her Junior or Senior year

             A student with at least a 2.75 GPA

             A student who displays community involvement at Truman, in Kirksville or their Iowa community

             Students not demonstrating financial need will receive the same consideration as those students demonstrating financial need

             A student whose personal statement indicates how they plan to give back to the University as an alumnus/na

 

Kansas City Alumni Chapter – Endowed

This scholarship was endowed in 2006.  Funds for the scholarship account were raised by the Kansas City Alumni Chapter over a period of four years through proceeds from their Annual Golf Tournament.  Each year, the scholarship is awarded to an incoming freshman at the Freshmen Send-Off.

             Entering freshman student from the Kansas City area

             Involvement in extra-curricular activities promoting community building and service

             Demonstration of scholastic achievement (3.0 GPA or higher)

             Demonstration of financial need

             Other extra-curricular activities will be considered

 

Kirksville Area Alumni Chapter

This scholarship was established in 2005 by the Kirksville Area Alumni Chapter to assist local students and is currently in the endowment process.  An annual scholarship has been awarded for the last few years.

             Resident of Adair County

             Preference given to children whose parents are Kirksville Alumni Chapter members

             Preference given to children of alumni

 

Mid-Missouri Alumni Chapter

This scholarship has been awarded annually to a Mid-Missouri student.

             Entering freshman student from mid-Missouri

             Demonstrates unmet financial need

             Demonstrates leadership and community involvement

 

St. Louis Alumni Chapter – Endowed

This scholarship was endowed in 2003.  Funds for the scholarship account were raised by the St. Louis Alumni Chapter over a period of four years through proceeds from their Annual Golf Tournament.  Each year, the scholarship is awarded to an incoming freshman at the Freshmen Send-Off in St. Louis.

             Entering freshman student from metro St. Louis (St. Louis City, Missouri counties:  St. Louis, St. Charles, Franklin and Jefferson, Illinois counties:  Madison and St. Clair)

             First preference:  involved in extra-curricular activities

             Second preference:  demonstrate scholastic achievement

             Third preference:  demonstrate financial need

 

Washington DC Intern Scholarship

This scholarship was established by the Mid-Atlantic Alumni Chapter to assist students who are chosen by the University to participate in an internship program in Washington, D.C.  It is currently in the endowment process.

 


SAMPLE SCHOLARSHIP APPEAL PIECE

 

The Mid-Atlantic Alumni Chapter is pleased to announce the formation of the:

                                                                                                                                                                 

Truman State University Washington DC Intern Scholarship

 

Please join us in supporting this new scholarship for Truman State University students.  This scholarship fund will assist students who are chosen by the University to participate in an internship program in Washington, D.C.  The scholarship will be endowed when it reaches $10,000 and will be awarded annually to assist students with expenses incurred by participating.  We would like to thank an anonymous donor for a lead gift of over $1,000 to kick-off the campaign.

 

Everyone can join the President’s Club!  All gifts are tax-deductible and will be used to build the endowment for this scholarship.  Your gift will be recognized in the program for next year’s scholarship dinner.  In addition, donors who make gifts of $500 or more to Truman State University will be recognized as members of the John R. Kirk Society.  Please join your fellow Truman State University alumni in helping to continue the Truman / Washington DC connection!


 

 

 I / WE WISH TO MAKE A GIFT TO THE WASHINGTON DC INTERN SCHOLARSHIP!

 

Please accept this gift of:

 

___ $1000  The Truman Club             ___ $50  The Grant Club        ___ $5  The Lincoln Club

___ $500     The McKinley Club          ___ $20  The Jackson Club    ___ $2  The Jefferson Club

___ $100     The Franklin Club            ___ $10  The Hamilton Club   ___ $1  The Washington Club

                        or I would like to make a gift of $__________________

 

___   Check enclosed.  Make checks payable to the Truman State University Foundation.  Please enclose separate checks if you are also sending payment for the dinner.

 

Circle:  MasterCard   Visa   Discover   ______________________________________ Exp. ___________

 

___  I/My spouse works for a matching gift company.  The form is enclosed. 

 

__________________________________________________________________
Name                                                                            Spouse

__________________________________________________________________

Address

__________________________________________________________________

City                                                                              State                            Zip

__________________________________________________________________
Phone                                                                           E-mail


 

 

SAMPLE SCHOLARSHIP APPEAL PIECE 

                                                 

 

Name

Address

City, State  Zip

 

Dear Name: 

 

I want to take this opportunity to thank you for your generous support of Truman.  As the president of the Chicago Alumni Chapter and a member of the Truman Alumni Association Board of Directors, I understand how important alumni gifts are to Truman.  Truman’s great value is due in no small part to our amazing alumni and friends and their loyal support. 

 

As a strong supporter of Truman, I am writing to you because I need you to join me in a very important cause.  Many of the Truman State University Alumni Chapters have established scholarships to benefit the students from their area.  The Chicago Alumni Chapter wants to provide that same support for its students.  As a result, we are preparing to launch a campaign to raise $10,000 to endow the Chicago Alumni Chapter Scholarship.  The Scholarship will benefit Chicago area students who meet the following criteria:

 

             A student who is entering his or her Junior or Senior year, and

             A student who has high academic standing, and

             A student who displays strong leadership skills

 

In early October, a member of the Chicago Alumni Chapter Scholarship Steering Committee will contact you.  I hope that you will consider joining this effort by pledging $100 to the Scholarship.  Your gift will help us raise the $3,000 lead gift that we need to launch this scholarship campaign.

 

Thank you in advance,

 

 

Nicole Higgins

President, Chicago Alumni Chapter

Member, Truman Alumni Association Board of Directors



VIEW SAMPLES...
 

Sample - Scholarship Direct Mail Appeal #1

Sample - Scholarship Direct Mail Appeal #2

Sample - Scholarship Direct Mail Postcard