Alumni Resource Book
Alumni Association   •   Truman State University    •   Kirksville, Missouri

TABLE OF CONTENTS

1. Introduction

2. Contacts

Chapter & Club
Alumni Board of Directors
University Info

3. Chapter/Club Management

Purpose
Structure
General Administrative Info
Tips for Successful Chapters & Clubs
Working with Volunteers
Working with the University
Planning for Officer Succession
Honor Chapter Structure & Points System
Sample Alumni Survey

4. Membership

Benefits of Chapter Membership
How to Build Chapter Membership

 5. Communications

Chapter Communications
Electronic Communications

Social Media Best Practices 

Sample Membership Letters
Miscellaneous Communications Samples

6. Event Planning

Organizing & Planning Events
Banquet Planning
Care Package Event
College Fair Program
Freshmen Send-Off
Golf Tournaments
Member-at-Large Events: Tailgate
Silent Auction
Other Event Suggestions
Listing of All 2011 Alumni Events

 7. Marketing Alumni Events

Guidelines for Submitting Event Info to the University
   ALUMNI EVENT SUBMISSION FORMS
    
-Online Event Form
     -Printer-friendly Event Form (PDF file)

8. Scholarships

Establishing a Foundation Scholarship
Current Chapter Scholarships & Criteria
Sample Scholarship Appeal Pieces
Sample Thank-You Note to Donor

 
 

Alumni Association
Truman State University
McClain Hall 205
100 E. Normal
Kirksville, Missouri 63501-4221
Telephone: (800) 452-6678 or (660) 785-4133

E-mail: alumni@truman.edu
Web Site: http://alumni.truman.edu


4. Membership: How to Build Chapter Membership


The following is a list of ideas to assist chapters in building membership:

 

  • The University prepares a membership mass mailing in January/February for each chapter.  Each chapter president writes a personalized letter to local alumni that is included in the mailing.  Alumni are more likely to join the chapter if the membership letter includes information on multiple planned events.  By planning early, a chapter can make the most of the University’s mass mailing.

 

  • Set all chapter events for the upcoming membership year before January 1st of the membership year.  Incorporate these events in the annual membership letter.  Create a postcard or flyer of the upcoming year’s events and include it in the membership mailing.  Dates do not need to be set in stone; however, choosing the event month is helpful–list the date as TBA.

 

  • Sell the joint membership as a “couple/family” membership in order to include alumni, spouse and children.

 

  • Offer discounts and free events throughout the year to all chapter members.  Free events are subject to local chapter budget.  Be sure to mention these discounts in the annual membership letter.  Include an example showing how much a family of four can save at an event if they are chapter members vs. non-chapter members.

 

  • Offer chapter memberships with each and every event mailing.  After July, offer half-price memberships.  In October offer two-for-one memberships (end of current year plus the next year).

 

  • Offer chapter memberships at each and every event.  Especially offer half-price memberships to parents at Freshmen Send-Off events.  Explain the ways the chapter utilizes the dues monies (student care packages, senior gifts, events, etc…).  Advise the parents that the students will be able to use the discount card at the bookstores for non-textbook purchases.

 

  • Door prizes, available from the Office of Advancement, should be available at each major event.  In all event mailings, note that door prizes will be given away–some people will come just for the prizes. 

 

  • Hold several events throughout the year.

 

  • Choose a variety of events that appeal to a wide range of ages.  Know your local alumni.  Ask the Truman State University Office of Advancement for a profile of local alumni.