Alumni Resource Book
Alumni Association   •   Truman State University    •   Kirksville, Missouri

TABLE OF CONTENTS

1. Introduction

2. Contacts

Chapter & Club
Alumni Board of Directors
University Contact Info

3. Chapter/Club Management

Purpose
Structure
General Administrative Info
Tips for Successful Chapters & Clubs
Working with Volunteers
Working with the University
Planning for Officer Succession
Honor Chapter Structure & Points System
Sample Alumni Survey

4. Membership

Benefits of Chapter Membership
How to Build Chapter Membership

 5. Communications

Chapter Communications
Chapter Email Accounts

Social Media Best Practices 

Sample Membership Letters
Miscellaneous Communications Samples

6. Event Planning

Organizing & Planning Events
Banquet Planning
Care Package Event
College Fair Program
Freshmen Send-Off
Golf Tournaments
Member-at-Large Events: Tailgate
Silent Auction
Other Event Suggestions
Listing of All 2011 Alumni Events

 7. Marketing Alumni Events

Guidelines for Submitting Event Info to the University
   ALUMNI EVENT SUBMISSION FORMS
    
-Online Event Form
     -Printer-friendly Event Form (PDF file)

8. Scholarships

Establishing a Foundation Scholarship
Current Chapter Scholarships & Criteria
Sample Scholarship Appeal Pieces
Sample Thank-You Note to Donor

 
 

Alumni Association
Truman State University
McClain Hall 205
100 E. Normal
Kirksville, Missouri 63501-4221
Telephone: (800) 452-6678 or (660) 785-4133

E-mail: alumni@truman.edu
Web Site: http://alumni.truman.edu


1. Introduction
 

This book was prepared by the Truman State University Alumni Association Board of Directors, current alumni chapter leaders, and the Office of Advancement staff.  The purpose of the book is to provide a how-to reference manual for volunteer chapter and club leaders.  It is intended that the book will be a constant work in progress with alumni leaders and University staff adding to it year after year. 

The book has three main components:
 • concept and administrative material for chapter leaders
 • instructions for organizing specific types of events
 • and sample forms or examples of literature used by other chapters. 

The Office of Advancement at Truman State University is ready and willing to help chapter and club leaders at any time and each section includes reference to the individuals from various offices that may lend assistance.  A list of University contact information is also provided.

New leaders will be able to plan a year’s events using the guidelines in this book.  Experienced leaders can pick something their chapter has not done before to add a spark to a routine chapter schedule.  Experience has taught us that varied and unique events lead to increased membership.  Whether this is your first year as a leader or your 10th, we challenge you to try something new in your chapter or club this year. 

Please note that where a sample of a letter or flyer is included, the names and contact information in the piece may be out of date.  The sample is provided for you to use as a form only.  If you are interested in something mentioned in a flyer or letter, we recommend that you contact the current chapter or club leader.

If you are reading this book, you are an alumni leader.  The Truman State University Alumni Association is strong because of the enthusiasm, loyalty, and commitment of its leaders.  On behalf of Truman State University, we thank you for your time and efforts in your club or chapter.

If you have requests for topics to be covered in future updates of the Resource Book, or would like to contribute a section, please contact Denise Smith, dlsmith@truman.edu .